A word about Sourced Ingredients
Magical Potions ingredients come from highly reputable local suppliers who ethically source their high-quality raw Materials preferably from Mother Nature herself or from naturally derived ingredients.
Natural Ingredients used in Magical Potions
Jojoba Oil
Did you know Jojoba Oil is a liquid wax rather than an oil? It closely mimics the sebum of the skin, making it a fantastic carrier oil for use both on its own and for diluting essential oils. Jojoba Oil is derived from a small shrub or tree that produces dark brown hard oval nuts. These nuts are then cold pressed to make the Jojoba Oil. It is clear in colour and has a slightly nutty aroma, and because it is a wax, Jojoba Oil has a medium viscosity. Jojoba Oil For Face Benefits: The chemical profile of Jojoba Oil includes vitamins E and B, essential fatty acids, stearic acid, palmitic and palmitoleic acid, behenic acid and oleic acid. As a result, Jojoba Oil possesses many anti-inflammatory, emollient, antibacterial, healing and balancing properties. Jojoba Oil is also non-comedogenic, hypoallergenic and possesses a rich source of antioxidants that have been seen to help promote healthy, glowing skin. It is for these reasons that Jojoba Oil is so highly valued in the cosmetic industry. Jojoba Oil is one of the most nourishing carrier oils for the skin due to its rich fatty acid content. Some of the most common uses of Jojoba Oil to treat skin concerns on the face include: Jojoba Oil For Dry Face: Jojoba Oil is a humectant (moisturising) ingredient. This has been shown to attract water to the top layer of the skin, helping keep the face hydrated and moisturised. Jojoba Oil For Dry, Flaking Skin On Face: Jojoba Oil possesses anti-inflammatory and healing properties that are believed to help relieve dryness, itching and flaking skin. Jojoba Oil For Oily Skin: The cleansing and balancing properties of Jojoba Oil have been seen to help regulate the skin’s oil production, making it a great choice for those with oily skin. Jojoba Oil For Face Wrinkles: As it is such an effective moisturiser, Jojoba Oil is believed to be great for combating signs of ageing such as the appearance of wrinkles and fine lines. Jojoba Oil For Face Acne Jojoba Oil’s vitamin E, behenic and stearic acid content is believed to help cleanse the pores, regulate the skin's oils and remove excess dirt. It also closely resembles human sebum, meaning it may help reduce acne breakouts by removing excess oils from the face. Is Jojoba Oil Safe To Use? Jojoba Oil’s hypoallergenic nature means it is generally safe for topical use on most skin types. However, there are some rare cases where Jojoba Oil may cause allergies, so it is always recommended to do a skin patch test before use.
Witch Hazel
You might have heard of witch hazel for its skin benefits, but have you ever heard about using witch hazel on hair? It’s becoming more and more common in hair care products, and there may be good cause. This common skin care ingredient can offer plenty of benefits for your locks too. Read on to find out what witch hazel can and can’t do when it comes to hair care. What is it? Witch hazel comes with a lengthy resume of benefits and history. The extract comes from the leaves and bark of the Hamamelis virginiana plant native to North America and Japan. It has a long history of being used by Indigenous peoples of North America for small wound treatment and inflammatory skin issues. Interestingly, witch hazel is one of few botanicals approved by the Food and Drug Administration (FDA). Benefits for hair Witch hazel is gaining recognition in hair care for its oil-reducing capabilities. Witch hazel is a powerful soothing agent. Witch hazel is a natural astringent often used to soothe irritated and red skin, which is exactly what it would do for your scalp. If you have trouble with oily or greasy hair or dryness or dandruff on the scalp, witch hazel might be the right option for you. Benefits for scalp: reduces oiliness reduces flaking calms inflammation
Grapeseed Oil:
Here’s everything you need to know about Grapeseed Oil for hair. What Is Grapeseed Oil? Grapeseed Oil, when refined, is odourless and can be clear to slightly yellow/green in colour. Derived from the Vitis Vinifera botanical species, the seeds of grapes were considered to be the most valuable part of the plant for their health benefits. Grapeseed Oil is a powerful source of vitamin E, A, C, iron, calcium and essential fatty acids that has been seen to work for a variety of cosmetic purposes, including hair care. It is a versatile carrier oil that is often sought after for hair products to achieve moisturised, strong and healthy locks. Grapeseed Oil for Hair Benefits: If you have dry hair that lacks moisture and shine, Grapeseed Oil could just be the holy grail your hair has been searching for. Due to Grapeseed Oils plentiful supply of vitamins A, C and E, it is known to contain powerful emollient and conditioning properties. These properties have also been seen to help smooth and moisturise frizzy and unruly hair. Grapeseed Oil is seen to be beneficial for most hair types, particularly for those with dry, fine hair. If you have been on the hunt for a fantastic lightweight hair oil, Grapeseed Oil is the answer you’ve been looking for. Some of it’s benefits for hair include: For Hair Growth: The presence of linoleic acid, as well as the emollient and moisturising properties of Grapeseed Oil are known to help stimulate hair growth. These properties also assist to condition the scalp as well as moisturise the hair shafts and follicles. Grapeseed oil for damaged hair The vitamins and conditioning properties of Grapeseed Oil may help to restore dry, dull and damaged hair back to a shiny state without leaving an oily residue. Hallelujah! For reducing dandruff: Dandruff is often caused by a dry scalp. When massaged into the scalp, Grapeseed Oil has been seen to reduce the production of dandruff due to its high content of nutrients that are widely known to stimulate new, healthy cell growth. For UV Damage: Present in Grapeseed Oil is a high amount of phenolic compounds, which are believed to help protect the hair from UV damage.
Coconut Oil
Benefits of Coconut Oil on Skin It hydrates. Coconut oil is made up of medium chain fatty acids that help to reduce dryness and allow your skin to retain moisture. It helps to protect skin. Coconut oil provides a protective barrier, shielding skin from environmental toxins, dirt, and other environmental pollutants we're faced with every day. It smooths skin. Applying coconut oil to your skin has a smoothing, softening effect; and over time, it can help to improve your skin’s texture. It minimises the look of fine lines and wrinkles. Coconut oil can help to diminish the signs of aging when used regularly. By hydrating and softening the skin, it works to make those little lines and wrinkles appear far less obvious. It calms temporary redness. This nutty oil has a soothing, calming effect and can help reduce temporary redness when applied to the skin. It provides antioxidants. With antioxidant and phytonutrient (plant compounds) components, coconut oil for face can help boost your nutrient factor and fight against environmental stressors that accelerate signs of aging. It soothes irritated skin. If you’re prone to irritations or sensitivity, coconut oil can help to alleviate discomfort and provide soothing relief. Cautions for using Coconut Oil on face: Coconut oil is high on the comedogenic scale, which means have a higher likelihood of clogging up follicular openings (aka pores) Coconut oil is very thick, which makes it harder to absorb into the skin. This can cause the oil to sit on top of the skin (instead of sinking in) and essentially traps dead skin cells, sebum, and bacteria on the surface of your skin. This can lead to trapped substances clogging up your pores. This can be especially risky for those with oily skin as using coconut oil could trap the excess sebum. For the above reason, Magical Potions do not use Coconut Oil in any Face Potions and instead chose to use fast absorbing and low comedogenic rated oils such as Olive Squalane (not technically an oil but an extract), Jojoba, Hemp Seed, Grapeseed & Apricot Kernel. Coconut is however beneficial for the skin as outlined above and is used within our balms and crystal roller bottles.
Vitamin E Natural - mixed tocopherols
Vitamin E Natural (Mixed Tocopherols 70%) Derived from Soybean Oil, Natural Vitamin E contains 70% Tocopherols Tocopherols are natural antioxidants that help to maintain healthy cells and provide protection to your skin. Vitamin E helps to reduce inflammation which can reduce signs of premature ageing as inflammatory conditions in the skin are a leading cause of skin ageing. It is also an excellent moisturiser and helps to soothe irritations, keeping the skin looking healthy and soft. Vitamin E can also assist with protecting the skin from environmental pollution and UV radiation, and is known for its fantastic wound-healing properties. Although Vitamin E is naturally present in the skin, it depletes over time with age and sun-exposure. Natural Vitamin E is the perfect addition to cosmetic formulations, and whilst it is not a preservative, it can be useful to help boost the stability of products. Components/Ingredients: Mixed Tocopherols (d-alpha-, d-beta-, d-gamma-, d-delta-tocopherol), Soybean Oil Palm Free*
Hemp Seed Oil
Regenerates Your Skin’s Protective Layer. Your skin is coated with a combination of oil and water known as the hydrolipidic layer. This barrier serves two important functions: •It keeps moisture from evaporating off the surface of your skin. •It protects your skin from dirt, dust, allergens, sunlight, and other external irritants. Sometimes, though, the protective layer can break down and develop thin spots. These “holes” allow moisture out and irritants in. Over time, that can cause your skin to become dehydrated and sore. The fatty acids in hemp seed oil function as a natural emollient to seal up the thin spots in your hydrolipidic layer. Those same fatty acids also promote the healthy growth of the oil-and-water barrier so you don’t develop problems in the future. Healing and prevention all in one. It doesn’t get much better than that. Prevents Psoriasis. Psoriasis is a condition that causes your skin cells to multiply up to 10 times faster than normal. As these cells pile up on your skin’s surface, they can cause raised red and white scales. The fatty acids in hemp seed oil can improve oxygenation, hydration, and exfoliation, and help prevent psoriasis. Hydrates Dry Skin. When you apply hemp seed oil to your skin, its unique chemical makeup functions as both a moisturiser and a hydrator. Wait, don’t those two words mean the same thing? Nope, they’re very different. A moisturiser forms a layer on the surface of your skin to keep moisture from evaporating. A hydrator, on the other hand, actually puts moisture into your skin. Hemp seed oil is one of those rare plant-based products that acts as a natural hydrator to keep your skin soft, smooth, and healthy. Locks Moisture Against Your Skin. But the benefits of hemp oil don’t end with putting moisture into your skin. Hemp seed oil also acts as a moisturiser to lock water molecules against your skin where they can do the most good. In the world of lotions and creams, you would need two separate products applied in a specific order to get the best results: first, a hydrator to put water molecules into your skin, followed by a moisturiser to keep the water molecules from evaporating. But with hemp seed oil, you only need one application to get the same results. What a time-saver! Won’t Clog Pores. Some oils combine with dead skin cells, waxes, and dirt to clog your pores. Hemp seed oil doesn’t. That means you can moisturise and hydrate to your heart’s content without worrying about the problems associated with clogged pores. Reduces Fine Lines & Wrinkles. Because of the moisturizing and hydrating properties mentioned above, hemp seed oil is also effective at reducing fine lines and wrinkles. Here’s how it works: 1.Hemp seed oil fills your skin with extra moisture, which makes your skin plumper. 2.Hemp seed oil stimulates the natural production of collagen. The collagen provides support for the layers of skin above it. 3.The antioxidants in hemp seed oil fight free radicals that can damage your skin cells. Hemp seed oil also provides a small amount of protection against wrinkle-causing sun damage. Keep in mind that hemp seed oil is in no way a substitute for an SPF 30 or 45 sunscreen. Even if you use hemp seed oil on your skin, you should always apply a sunscreen before going outside. Soothes Irritated Skin. If your skin feels swollen, tired, and irritated, hemp seed oil can help. Hemp oil is naturally soothing and can calm the tightness that’s making you uncomfortable. Treats Skin Rashes & Acne. Hemp seed oil is an excellent treatment for skin rashes and acne because of its hydrating and moisturising properties. Couple that with the fact that hemp seed oil won’t clog your pores and you’ve got an effective treatment for unsightly acne and annoying rashes. Prevents Varicose Veins. The omega-3 fatty acids in hemp seed oil thin your blood and can help reduce and prevent the appearance of varicose veins. It’s important to remember that any omega-3 product applied directly to your skin should not be the only treatment you take for varicose veins. Even though you can see your veins through your skin, they’re actually very deep inside your body. Your veins may get a small amount of omega-3 if you apply hemp oil to your skin. Prevents Cell Damage. Your cells are surrounded by a protective layer called the myelin sheath. Without the proper vitamins and minerals, that sheath can begin to break down (a process known as demyelination). The essential fatty acids in hemp seed oil (omega-3 and omega-6) help strengthen and maintain the myelin sheath so your skin cells stay healthy.
Lip Balm Sweetener
An *all-natural* sweetener specially designed to be used in lip balms. This thick, pale-golden liquid is derived from liquorice and is sweet as can be. Vegetarian and Vegan.
Sweet Almond Oil
When sweet almond oil is infused in hair or skin products it can amplify the ability of your skin to lock in moisture. Your skin needs this moisture to remain soft and healthy. Over time, skin loses elasticity and collagen that leads to wrinkles, age spots and sagging. Keeping your skin moisturized with sweet almond oil will help it age gracefully. Naturally Cleansing. Using sweet almond oil for face moisturising can help keep the pores clear and the skin healthy. The natural properties of almond oil may help remove the sebum our skin produces that often leads to acne. It can help remove dirt, unnecessary oils and impurities from our pores as well. Amazing! Soothing Irritations. You can use sweet almond oil as a natural soothing remedy for skin irritations. It is great at reducing topical inflammation and irritation. May Reduce Scarring. One of the most incredible benefits of using sweet almond oil for your skin is its ability to reduce imperfections. Those natural moisturising and soothing properties we discussed earlier can help your skin recover from and reduce scarring. Using sweet almond oil by itself or using a product infused with sweet almond oil are both great options for new mothers that are hoping to reduce stretchmarks or those who have undergone surgery. Sweet Almond Oil Absorbs into the Skin Quickly. Sweet almond oil is very quick to absorb into the skin, making it great for all complexions and skin types. It is also a very light oil, so it will not leave your skin feeling greasy. Strengthening Nails. Not only is sweet almond oil good for skin care, it is great for nails too. Brittle nails will crack and peel. Proteins in sweet almond oil can strengthen nails while the other ingredients help moisturise. Using sweet almond oil on your nails may also reduce irritation that can occur from biting nails or cuticles. Smoothing Rough, Dry Skin Patches. As mentioned, sweet almond oil is an excellent moisturiser. So much so that using sweet almond oil for your skin can help with dry skin patches or rough areas. This oil is loaded with vitamin E which moisturizes effectively while it also contains zinc which can assist in soothing those areas.
Chamomile Extract
Chamomile Extract is used as an anti-inflammatory and as a mild sedative which is why it is a perfect addition to Magical Potions Night Cream. Chamomile has long been a key ingredient in soothing skin care regimens. The ancient Greeks and Egyptians applied crushed chamomile flowers to their skin to treat weather-related redness and dryness. Hundreds of years later, scientific research has found that the compounds in chamomile likely do make it a powerful skin multitasker. Chamomile contains powerful antioxidants including polyphenols and phytochemicals. When applied to the skin, it may help reduce signs of aging by protecting the skin from free radical damage. It accelerates cell and tissue renewal, reducing the appearance of fine lines and giving skin a youthful glow.
Himalayan Pink Salt
Himalayan Pink Bath Salt is considered to be the purest sea salt in the world that can be used in many skincare applications. It is packed with 84 minerals including calcium, sodium, magnesium, manganese, iodine, potassium, fluoride, zinc, chromium, cobalt, copper, and gold. Originating from the foothills in the Punjab province of Pakistan, Himalayan Pink Bath Salt offers skin benefits aplenty. The Himalayan Pink Bath Salt can be used as a natural exfoliant that helps to improve your skin’s processes that lead to younger-looking skin. What does exfoliating do and why is it necessary to exfoliate? Exfoliating is the process of removing the top layer of dead skin using an exfoliation instrument. Without exfoliation, dead skin might accumulate and would lead to clogged pores, wrinkles, dryness, dullness, dark spots and many others. Proper exfoliation may also enhance the efficacy of your topical skincare products and may leave your skin looking fresh and radiant. Top Reasons to use Himalayan Pink Bath Salt Aside from exfoliating the skin, Himalayan Pink Bath Salt can also provide skin benefits such as: Softens and Moisturises the skin. Incorporating the pink bath salt in your skincare routine helps boost the moisture level of your skin, thus making your skin appear soft and supple. Brightens dull skin. Exfoliation helps to brighten the skin and lighten overall skin tone. Reduces the appearance of skin imperfections. Continued use of the bath salt helps cover up and minimise the visibility of blemishes, fine lines, and acne scars. Slows down signs of premature ageing. Not only that it reduces the appearance of skin imperfections but it also makes the skin look fresh and younger. Masks body odour. Himalayan pink salt helps fight bad odour and masks it with its neutral scent making it ideal to use as a natural deodorant.
Epsom Salt
Epsom salt benefits for your body and skin: Softens and soothes the skin Bathing in Epsom salt water can soften rough, dry skin and exfoliate dead skin cells. As well as soothing skin affected by skin conditions, such as eczema and psoriasis, it helps reduce inflammation. Helps reduce stress In addition to inducing sleep and reducing stress, magnesium can act as a neurotransmitter booster in the brain. Mood-inducing hormone melatonin may also be boosted by magnesium. Epsom salt baths can be beneficial for people who are feeling stressed or overwhelmed. Research has shown that managing magnesium levels in people suffering from mental and physical stress can help. While the study focused on oral supplements, bathing in Epsom salt could also have a similar effect. A warm bath can also help you relax as well as release muscle tension and allow them to recover from a long day. Relieves soreness and pain Certain inflammatory conditions, such as rheumatoid arthritis, lupus, gout, and psoriatic arthritis, may be relieved with Epsom salt baths. People with arthritis may feel less pain when their magnesium levels are low. With magnesium in Epsom salt, the body may be able to eliminate toxins responsible for exacerbating inflammation while at the same time reducing swelling, stiffness, and pain. Help draw out splinters Oftentimes, splinters can be difficult to remove without causing further injury to the skin. By soaking in an Epsom salt bath for a few minutes, you can reduce inflammation in the affected area, soften the splinter, and make it easier to remove. Improves foot health Those with ingrown toenails and athlete's foot may be treated with Epsom salt. To speed up the healing process and relieve itching, feet can be soaked in warm water and Epsom salt. Foot odour can also be reduced by soaking your feet in Epsom salts.
Organic Rose Hydrosol
Skin Beautifier. Rose hydrosol is so nourishing and moisturising to skin of all types. It is rich in vitamin C, which boosts collagen and prevents premature aging. Hair Growth Booster. Did you know that rose hydrosol also promotes hair growth? Amazing, right?! It’s because it contains high levels of flavonoids, antioxidants and other nutrients that support the hair follicles and foster growth of new hairs. Facial Toner. Rose hydrosol has astringent properties. Once you apply it on your skin, you’ll notice it feels tighter, firmer and non-oily. Natural Perfume. Rose has a beautiful fresh roses scent that lingers on skin. Use it as a body mist after a shower. It can also be used as an air freshener for your bedroom and other places (This applies for Magical Potions Make up Setting Spray also). Anti-Inflammatory. The strong anti-inflammatory properties of rose hydrosol make it a good choice for reducing inflammation. It helps with red angry acne, itchy eczema and flaky psoriasis patches. You can also spray it on sunburn to cool, soothe and heal. Cooling and Refreshing Mist rose hydrosol on your face and neck after you come back from the hot sun outside. This will instantly cool down overheated skin and relieve exhaustion. You can use for hot flashes and night sweats as well. Antibacterial. Rose hydrosol has antibacterial properties that make it good for fighting acne, itchy skin and other bacterial skin infections. Antiviral. The antiviral properties of rose hydrosol are effective in fighting off viral infections, whether it’s cold sores, eye infections, flu or the stomach bug.
Aloe Vera Juice
Aloe Vera Juice (Aloe Vera Gel 1X) Aloe Vera Juice, also known as Aloe Vera Gel 1X, is a must have ingredient for use in cosmetic products and herbal/medicated ointments. It contains Minerals (such as Calcium, Magnesium, Zinc, Chromium & Selenium), Vitamins (A, B, C, E, folic acid), Amino Acids and active components including enzymes and polysaccharides. Aloe Vera is renowned for its vast beneficial properties and has been used for treating skin complaints since ancient times. It has shown fantastic results when used to ease symptoms of acne, dermatitis &, psoriasis, and is also beneficial to sooth burns, stings, rashes and other skin irritations. Due to its anti-inflammatory properties, Aloe Vera is also noted for its effectiveness in reducing joint and muscle pains, as well as pain and swelling caused from arthritis. Its nourishing, anti-fungal and antibacterial properties also make Aloe Vera a great natural treatment for an itchy scalp and dry hair, assisting with reducing dandruff, and leaving your hair strong and healthy. AWO's Aloe Vera 1x Gel is 'decolourised' via carbon filtration to remove residual aloin and reduce the odor to ensure color stability and to minimize the Aloe inherent pungency. It is then stabilized with a minute percentage of food grade preservatives, as is needed for all pure Aloe Vera gels. INCI Name: Aloe Barbadensis Leaf Juice Ingredients: Aloe Barbadensis Leaf Juice (99.73%), Potassium Sorbate, Sodium Benzoate, Citric Acid (pH adjuster) Appearance/Form: Colourless to Slight Yellow Liquid Pure Aloe Vera Gels are completely liquid in their natural form, they are not a thick 'gel' like consistency like many shop-bought finished products. This consistency can only be achieved by adding thickeners and other ingredients.
Olive Squalene
Squalane is probably one of the best ingredients you could include into your facial serums and facial oils for oh-so-many reasons: •It’s completely natural •Suitable for all skin types •Protects against the loss of moisture •Improves elasticity •Very light •Easily absorbed •It feels luxurious What is Squalane? Squalene is a natural organic compound which is part of our tissues. It is a polyunsaturated hydrocarbon, its molecular structure resembling that of vitamin E. Squalene, however, contains four additional groups of isoprenoids, which are very potent natural antioxidants. At first, the main source of squalane production was from shark liver oil, but nowadays it is also obtained from plant organisms such as wheatgerm, rice bran and olives (Magical Potions sources plant derived olive squalane). It is important to note that all complex organisms produce squalane. For example, in newborns is where the most amount of squalane is found, and from the age of 25 we start to lose it. Olive Squalane Benefits for Skin: Olive squalane oil is technically inaccurate. It is actually an extract (a component). •Its beneficial action on our cells makes it a powerful antioxidant protecting cells from free radicals •An exceptional hydrator similar to our skin’s sebum •Helps against the effects of age acting as a lubricant and restorative of adipose tissue •Adds protection against loss of moisture •Non-comedogenic (wonderful!, won’t clog pores) •Enhances elasticity •A fantastic emollient, softens the skin and adds a silky feel to it.
Apricot Kernel Oil
Deeply nourishing. Rich with vitamins and minerals, apricot kernel oil is a plant-based ingredient that deeply nourishes the skin. As the skin is porous, and the texture of apricot oil ensures it penetrates through the protective surface layers providing a lasting effect. Essential fatty acids. The fatty acid profile of the oil is what makes it so useful. Omega oils have been tried and tested at benefiting the skin’s natural protective barrier for centuries. Linoleic acid (omega 6) and oleic acid (omega 9) contents help keep the skin nourished and protected from harmful forces. Rich in vitamin A and anti-ageing Rich in vitamin A, this is beneficial to the production of cell turnover on our face. The oil is rich in compounds that speed up cell turnover. This promotes a more youthful-looking glow as the youngest cells are pushed to the surface. Vitamin A provides essential support for the skin cells to plump the skin. This promotes the visible reduction of fine lines and wrinkles. A dewy glow. Along with the previously mentioned vitamin A, the kernel oil is naturally high in vitamin E and C. The three work in conjunction to clarify the skin’s tone and complexion, promoting a natural glow. Gives skin a satin-like, softer texture. When our skin gets the food it needs, then its texture naturally improves. The presence of vitamin A encourages the overall suppleness of the skin. As vitamin A acts as a natural exfoliant, softer and smoother skin is encouraged over time. Long-lasting hydration. As a strong emollient, apricot kernel oil lubricates the skin by drawing moisture to the surface. It encourages the moisture from the elements and from the other steps in your skincare routine. Contains essential vitamin B17. Laetrile, or amygdalin (B17), is a naturally occurring chemical compound often found in the pips of many fruits such as apricots, apples, peaches, plums, or red cherries. The body can’t naturally produce B17 but needs it for the functioning of the immune system and as a beneficial anti-inflammatory. The presence of this vitamin in apricot kernel oil makes the oil a competitive choice for your skin’s overall health. Promotes skin’s strength and elasticity. Our skin undergoes an array of daily stressors, from harsh weather conditions, makeup use, or polluting air environments. Not to mention the effect our internal health has on the overall condition and appearance of our skin. As we age, the effects of these elements play a role in the reduction of elasticity and cell damage to our skin. Vitamin A helps to encourage the strength of nutrients present in the skin. Provides a protective barrier. As previously mentioned, the quicker turnover of cells ensures the skin is forming a strong barrier against oxidative damage. When used daily, apricot oil will nourish the skin and allow it to function properly, no matter your skin’s age. By using B17 rich skincare products, the skin is protected against free radicals that increase the signs of ageing. Anti-inflammatory. As apricot oil is incredibly nourishing, it can help to soothe painful skin conditions such as psoriasis, acne and rosacea. Whenever you have a flare-up, products containing apricot oil will encourage healthier skin and help to destress. Fights acne-causing bacteria. Acne-prone skin would benefit from vitamin A in apricot oil. Vit A helps clogged pores rejuvenate, which may result in clearer skin in the long run. As it’s a light carrier oil, you don’t have to worry about giving your pores too much to handle. Its deep moisturising properties means that the pores don’t overwork themselves to provide vital surface hydration. The overproduction of sebum is often caused by an underlying dehydrated skin texture. Evidently, the skin is attempting to nourish itself. This build-up of sebum creates an unwanted clogging of pores and, finally, acne. Incorporating apricot kernel oil into your routine will help correct the skin.
Candelilla Wax
Learn why this wax is vegan-friendly and an indispensable component in clean beauty products. What is Candelilla Wax? Candelilla wax is a natural vegetable wax derived from the leaves of the small Candelilla plant grown in the semi-arid regions of northern Mexico and the southwestern part of the United States. Even though plant-based Candelilla (vegetable wax) and beeswax (an animal-derived product) have many of the same beneficial properties, the main difference is that Candelilla is a vegan wax, whereas beeswax is considered to be an animal byproduct. The product texture produced by plant-based Candelilla wax makes it ideal for formulating animal-free, cruelty-free products to naturally shield the skin from harmful environmental stressors (Magical Potions = cruelty-free balms). Candelilla wax has been found to soothe and soften the skin and improve the appearance of stretch marks, diminish the signs of aging (i.e.wrinkles and age spot) and relieve dehydrated skin. It is reported that Candelilla wax also adds lubricity and gloss to hair.
Castile Soap
Castile soap is an amazingly versatile vegetable-based soap that’s made free of animal fats and synthetic ingredients. This natural, nontoxic, biodegradable soap in liquid form. These days, the soap is also made with coconut, castor, or hemp oils (Magical Potions uses Castile Soap made from Olive Oil & Coconut oil) and sometimes it’s made with avocado, walnut, and almond oils as well. These oils give the soap its lathering, moisturizing, and cleansing properties. Castile soap is an exciting product since it’s not only environmentally friendly but also incredibly useful and effective for certain purposes such as: Face wash, Body Wash & Hand wash. Castile soap is mild enough to use on your face and strong enough to potentially prevent acne and kill harmful bacteria. For this reason, Magical Potions uses Castile Soap in Face Potion - Fresh Skin Cleanser.
Organic Calendula Extract
Hydrates Dry Skin. Calendula extract can boost skin hydration and firmness. It moisturises the skin and boosts hydration levels to maintain normal skin functions, which is beneficial to prevent skin changes and premature aging. Calendula extract also increases skin tightness and reduces wrinkles by reducing collagen degeneration in sun exposed skin. Calendula contains polyphenolic antioxidants that can help reduce radiation damage. A study evaluated the effects of topical calendula extract on patients who received radiation therapy and had radiation-induced skin damage like radiodermatitis and redness. It found that calendula extract could reduce radiation-induced skin toxicity. Minimizes UV Damage. UV exposure causes signs of photoaging like wrinkles, fine lines, and pigmentation. Calendula extract is rich in antioxidants like carotenoids, flavonoids, and terpenoids, which reduce free radical damage and minimize photodamage signs. Promotes Wound Healing.
Hydrolysed Wheat Protein
Wheat protein in skincare is used primarily to improve the look and texture of the skin. Packed with beneficial components. It's high in vitamins E, B, and A, as well as certain essential fats and minerals that make it perfect for topical application. Wheat protein helps refine the tone of your complexion and eliminates any roughness. So if you suffer from rough or uneven skin, adding wheat product to your daily skincare routine would certainly be beneficial. There are a number of benefits of wheat protein for skin, including promoting younger skin and offering deep hydration. It Improves Elasticity. The protein delivered by wheat is utilised by cells to regenerate the skin. In other words, as new layers of skin surface, the appearance of the tone and texture of the skin is significantly improved. Thanks to wheat’s content of vitamins E and A, it is an excellent source of potent natural antioxidants which help to fight free radicals. Free radicals, in case you weren’t aware, are the result of excessive sun exposure — a leading cause of premature aging. Because antioxidants promote healthy skin, wheat protein promotes younger-looking, healthier skin. Wheat protein also contains ceramides, a special kind of lipid that retains moisture once it is applied to the skin. Ceramides prevent the skin from becoming both too dry or too oily. It also helps to plump cheeks, and prevents signs of aging, like drooping jowls, hollowness, and sagging cheeks. Applied topically, these lipids fill out the appearance of drooping areas, while at the same time providing the skin with long-term moisture. It Deeply Hydrates. Moisturising is an essential part of skincare. Dehydrated skin can lead to fine lines, wrinkles, and sagging. Wheat protein is a highly moisturising product that can ease dry skin in users. And, as we all know, Cautions before use: The main drawback of wheat protein for the skin is that people who are allergic to wheat may suffer adverse affects following application. If you are allergic to wheat, ask your dermatologist and allergist prior to applying to your skin. It’s definitely worth finding out whether you can use wheat in your skincare routine, as it is a spectacular ingredient known for promoting younger and healthier skin. Still, you should be aware that wheat protein is still derived from wheat, so if you know you have an intolerance, consult with your dermatologist first and if you do experience any unpleasant side effects, stop using immediately.
Guar Gum - Cationic
Cationic Guar Gum is a modified product of naturally derived guar seeds and is a non-gelling thickener with conditioning abilities. INCI: Guar hydroxypropyltrimonium chloride Uses: Natural thickeners and stabilizer for emulsions Makes gel products Conditions and reduces moisture loss Detangles and improves hair’s manageability Type:Natural Used in: Strawberry Yoghurt - Detangler
Mica
Is Mica Natural? Mica is a naturally occurring rock found in specialised mines around the world. On its own, yes mica is natural. BUT, mica is not usually used in this format when it is used in bath, soap and makeup products. Mica is known for its gorgeous bright colours that come along with the shimmer and bling. The shimmer and bling are naturally occurring when the rock is broken down into tiny dust-like particles. The colour, however, is usually not. The colour that is added to mica in 95% of cases is synthetically produced and adhered to the rock to create the gorgeous colour range we have come to associate with the name "mica". Shellac is often also added for extra shimmer. (Shellac is a resin that is secreted by an insect onto tree trunks.) Magical Potions choses to source their Mica from a local supplier who offers the following: Ethically sourced – we do not buy from mines who exploit children as workers 100% pure colour made from muscovite flakes coated with ultramarines, iron oxides and natural dyes (no Shellac) Vegan friendly – Cosmetic grade – Cruelty free
Botanicals
Organic Butterfly Pea Flower: Butterfly Pea extract contains a high concentration of naturally occurring polyphenols and flavonoids, a potent antioxidant. Specifically, proanthocyanidin, which stimulates the natural production of collagen and elastin. Flavonoids are antioxidants that help reduce inflammation, redness, stress and, therefore, skin ageing. Butterfly pea flower has anti-glycation properties, a potent ally to slow down skin ageing. (Glycation is a chemical reaction mainly caused by the excess sugar we ingest and oxidative stress, pollution and UV radiation - sugar molecules attach themselves to other molecules such as Collagen and Elastin, causing loss of elasticity, uneven skin tone and ageing). Recent studies have confirmed that lactic acid fermented Butterfly pea flower has a particularly strong free-radical scavenging and anti-inflammatory ability. It inhibits redness, itching, allergies, and irritation to the skin. Organic Rose Petals: Antioxidant Powerhouse. Antioxidants help to strengthen skin cells, which in turn, can help regenerate skin tissues. On top of this, the antioxidants in roses work to neutralize free radicals, which can provide anti-aging benefits to the skin as well. Healing Hydrator. While roses are great for all skin types, it is especially great for dry skin due to its extremely moisturising properties that can help to soothe itchiness. Even for those who do not suffer from dry skin, the hydration that roses provide can be extremely beneficial, as it helps to balance the hydration in the skin. Wrinkle Eraser. Besides being filled with antioxidants, rose water and rose oils are also packed with vitamin A and C, which can help with aging skins. Apart from smoothing the appearance of wrinkles, these vitamins help to reduce the look of age spots on the skin and aid with collagen production. Redness Soother. Moisturising properties also aid in soothing redness and irritation in the skin. Oil Reducer. When it comes to moisturising the skin, rose water/oil helps to balance out moisture, meaning it can help to control excess oil production. With this ingredient being so deeply hydrating, it increases water content in the skin as opposed to the level of oils; there are also astringent properties in roses that help to lift dirt and oil from the skin to help it maintain its natural pH balance. Organic Chamomile Buds: 1.Treats and prevents Acne- If you’ve recently experienced one of those flare-up moments, where your skin breaks out in acne, chamomile extract should be your go-to treatment. It will not only soothe inflammation, but it will dry up and clear out the pimples that may have formed on the surface of your skin. Chamomile is also very gentle and won't be too abrasive as it cleanses the skin from bacteria and dirt. 2.Treats Hyperpigmentation and dark spots- many of us experience hyperpigmentation, or dark spots on the skin, where we’ve had scarring, acne, bug bites or wounds. The chemical composition of chamomile has been known to reduce dark spots and heal wounds on the surface of the skin. 3.Relieves skin ailments like Eczema, Psoriasis and Rosacea- the flavonoids present in chamomile flowers deeply penetrates the skin, past the surface layers, reducing swelling, redness and dryness that appear on the skin’s surface during most skin ailments. It also helps the skin absorb other beneficial ingredients, making it an incredibly beneficial and useful ingredient when used alongside other essential oils and skin healing ingredients. 4.Fights against free radicals- The polyphenols found in chamomile extract protects our skin against environmental toxins and reduces skin damage from the sun and pollutants in the air. 5.Anti-Aging and Pore tightening benefits- the antioxidants in chamomile have the power to prevent premature signs of aging in the skin and can also tighten the pores, reducing chances of blackheads, and whiteheads from appearing on the skin. 6.Anticancer effects- studies have found that chamomile has the power to slow down and inhibit the growth of cancer cells. Imagine, a tiny flower, as modest as chamomile can have the power to inhibit cancer cell growth, that’s truly amazing stuff! 7.Wound healing and soothes sunburns- the high levels of α-bisabolol and apigenin heals the damaged tissue, cleanses the wound, and soothes the discomfort. It can hasten cell regeneration, accelerating the skin healing process, whether it be from sun damage or skin abrasions. Organic Jasmine Buds: Jasmine is rich in a variety of active chemical components that are beneficial to the skin. Anti-aging: Because of its antioxidants, jasmine can help protect from environmental stressors. This can help give a youthful appearance to your skin. Even skin tone: Jasmine can help. The oil is very effective in evening the tone of skin as well as reducing the appearance of age spots. Moisturising: Jasmine oil helps treat dry skin and provide natural moisture that won't clog pores. Natural scent: We can't deny the lovely scent that this flower has—so adding it to skin care helps to pick you up as well as nourish your skin. Lavender: The scent of the lavender plant is used in many Magical Potion products to give a calming effect and to induce quality sleep. Throughout the years lavender has become famous for helping you to achieve a calm state and better sleep (by relaxing your body). According to studies, lavender promotes sleep by up to 20% more than if you never used lavender products! Benefits Of Hibiscus For Skin: Researches claim that hibiscus sabdariffa calyx aqueous extract has potential anti-ageing effects on the skin against UVB-induced photoaging. Hydrates Skin Well If you are someone with dry, flaky, and itchy skin, hibiscus can work wonders. It has powerful hydrating properties which makes your skin texture turn soft and smooth. Moisturises Skin: The mucilage, a sticky content present in hibiscus which helps the plant to store its food and water, acts as an ultimate moisturiser and nourishing agent for your skin. It also helps to lock the moisture in your skin tissue for a longer time. Controls Inflammation: The anti-inflammatory activity of beta carotene present in hibiscus helps in reducing skin inflammatory disorders while healing itchiness and redness. Also, the anthocyanins in the hibiscus work to control the oxidative stress in your skin and the inflammation which comes along. A study on skin-protective and anti-inflammatory effects of Hibiscus syriacus L. states that hibiscus flowers are effective in protecting the skin cells against inflammatory damage. Speeds Up Wound Healing: Hibiscus aids in healing wounds faster by increasing the production of fibronectin protein in your skin. It also boosts hydration and cell regeneration in your skin which play a significant role in the process of wound healing. Cornflower Petals: Have natural anti-inflammatory properties which help to soothe sensitive skin.
Naturally Derived Ingredients used in Magical Potions
D-Panthenol (Pro-Vitamin B5)
What is D-Panthenol? Known in the beauty industry as provitamin B5, it is a more stable alcohol derivative of pantothenic acid or vitamin B5. Found in all living cells, both plant and animal, panthenol is a normal component of skin and hair and is essential for normal metabolism and hormone production. It is readily absorbed by the skin, where it turns into pantothenic acid, encouraging cellular growth. It is great for all skin types, particularly those with dry, flaky, sensitive skin and functions primarily as a lubricant, emollient and moisturiser. A deficiency in vitamin B5 in the skin can result in serious dermatological disorders, which shows the importance of this ingredient in maintaining healthy skin. Penetrative: When panthenol is applied to your skin, it results in a conversion to pantothenic acid – from here it is readily absorbed, penetrating deep into the lower layers. Hydrating: Panthenol has a distinct humectant character, its hygroscopic properties mean, not only does it bring water to the surface of your skin, but it also penetrates deep into the epidermis infusing water in the cells, retaining moisture deep within your tissues. Moisturising: It is considered a mega moisturiser because of its emollient properties, it helps to lighten scars and stretch marks and has wound-healing properties – leaving the skin soft, smooth, and supple. Anti-inflammatory: Panthenol is extremely moisturising when regularly used over a period of four weeks or more, it takes on an anti-inflammatory role; relieving systemic itching, whilst also helping to soothe dry skin. Barrier repairing: Panthenol-based formulations significantly can increase the moisture of your skin, which means it has important beneficial effects on your skins barrier function, by decreasing transepidermal water loss (TEWL). A study carried out on the topical effects of panthenol, found that concentrations of pro-vitamin also influenced the barrier function’s improvement. Just one per cent panthenol added to a formulation showed that panthenol’s moisturising effects could be attributed mainly to the skin barrier’s protective properties. The study also found that a deficiency in panthenol can result in dermatological disorders, explaining its anti-inflammatory properties. Wound healing: When panthenol is applied topically, it stimulates skin cells’ epithelization as shown by Weiser and Erlemann. In this research, superficial wounds treated with creams containing around 5% panthenol, increased skin healing by about 30% compared with the placebo. Favourable results were also reported in several inflammatory skin disorders, including burns, eczema, nipple fissures, etc. What we can draw from this, is that panthenol may be useful in the application of derma products and wound healing, especially when incorporated in topical concentrations of around 5%, it may also be an important ingredient in maintaining physiological skin conditions, soothing inflammatory disorders and preventing dry skin conditions. Panthenol for your hair: You don’t get very far in the beauty industry, without hearing about the wonderful affinity panthenol has on the hair. This is because it is actually a major constituent of our hair. The use of panthenol in haircare products goes back to the early 1960s when inflammatory reactions on the scalp were treated with panthenol-containing creams. Panthenol not only showed a soothing effect but also had beneficial effects on the hair. Penetrative: It has a unique way of penetrating deep into the hair’s core; when it is left on for five minutes or more, it swells the hair shaft – giving your hair more body. Protective: It naturally creates a film of moisture on the hair shaft, giving your hair added protection. Moisturising: Panthenol’s ability to regulate moisture content whilst increasing resistance to damage and brittleness, makes it a wonderful moisturising ingredient. Hoffman La Roche, a Swiss pharmacist, carried out several studies on this fascinating ingredient. What he found was, when it is converted to vitamin B5 in the hair shaft, it creates an extremely hydrating environment that keeps your hair wonderfully moisturised for long periods of time.
Citric Acid (derived from Fermented Corn)
What Is Citric acid? Citric acid is an organic acid that occurs naturally in plants and animals. It occurs as colorless crystals or white powder and is commonly found in citrus fruits, corn, and other foods. Citric acid is an alpha-hydroxy acid and a beta-hydroxy acid. How Citric acid Is Made? Citric acid may be produced from fruits or other foods (Magical Potions uses Citric Acid made from fermented corn), through yeast fermentation, and by solvent extraction. What Does Citric acid Do in Our Potions? Citric acid is a preservative; it also helps adjust the PH balance in Hair Potion - Strawberry Yoghurt detangler.
Glycerin (Vegetable derived)
What is Glycerin? Glycerin is a sugar alcohol that can be derived from a range of sources including animal products, plants, and petroleum or synthetically-made. (magical Potions used Vegetable derived Glycerin). It is specifically classified as a humectant. Which Potions use Glycerin? Hair Potions and Hair Elixir's in order to target the following benefits: Glycerin, or glycerol, is known to be the most effective humectant. As such, it draws in moisture to the hair and scalp. Additionally, it helps to create a barrier to prevent moisture from leaving the skin and hair follicles. Glycerin's ability to attract and maintain moisture makes it extremely beneficial to the scalp's overall health. Adequate hydration of the scalp's skin can prevent a host of issues, including dandruff and oil overproduction. Healthy hair starts at the scalp, making scalp health paramount in treating hair concerns. Key benefits: Boosts Scalp Hydration; Regulates Sebum Production; Antimicrobial Properties; Moisturiser for Dry Hair; Improves Overall Scalp; Health; Strengthens Hair; Targets Frizz; and Can Aid in Hair Growth: By contributing to scalp health, glycerin can contribute to new hair growth.